DLabs is Grupo DEACERO's digital innovation lab where we experiment new tech and cultural solutions to boost the group's digital transformation
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We are a group of thinkers, geeks, scientists, researchers, creators, rebels and entrepreneurs passionate about transforming historic industries.
We know that through challenging, questioning, creating and iterating we can transform the steel industry.
What we believe
The best way to predict the future is to create it
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CREATE
Transcending requires challenging our traditional business models
CHALLENGE
Innovation is not given, it is cultured
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CULTURE
Different voices enrich our discussions, decisions and results
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DIVERSITY
DLabs Methodology
Our philosophy is based on learning, reiteration and strategic flexibility.
Understanding
We start exploring and researching our user's needs until discovering the most relevant insights.
Solution
We develop an initial version with which we iterate, measure and learn until we achieve the desired result.
Go - to - Market
We set our market strategy and our value proposition. We are part of the infinite game.
Our history
March 25, 2019
DLABS was born as a digital lab with the aim of leading Grupo DEACERO's digital transformation.
Connect becomes the first digital product of our portfolio.
2019
DLabs
Digital Hub Monterrey
Blvd. DÃaz Ordaz 333 Lote 2, Unidad San Pedro, SPGG, NL